Three families of systems. Every one starts from a template you can click today.
We don't publish package prices on the site — scope is set on the discovery call, once we've seen your operation. What we will show you up front is the actual software pattern your build starts from.
Booking systems
For any business that sells time: salons and med spas, clinics, studios, consultants, home-service call-outs. The full money journey — not a contact form with a calendar glued on.
The customer journey
- Service catalog with durations, prices, and add-ons
- Choose a staff member — or first available — with real availability logic (taken slots can't double-book)
- Deposit at booking, with your cancellation policy stated up front
- Confirmation and reminder messages the customer actually receives
- Self-serve reschedule and cancel, inside your rules
The owner view
- Day and week calendar across the whole team
- Staff schedules, services, and pricing managed in one place
- Gift cards and memberships as first-class catalog items
- Honest daily numbers: appointments, deposits held, no-shows
Operations dashboards
The desktop view where the business is actually run. Built for the owner's Monday morning, not for a screenshot.
Lead dashboards
For home services and trades: every inquiry by ZIP and source, quote status, booked jobs, and the emergency requests that can't wait until morning.
Studio & clinic boards
Class capacity and waitlists, trial-pass conversion, membership status, provider schedules — the numbers that decide staffing.
Client portals
For professional services: qualified intake, secure document exchange, and a portal where clients see status instead of emailing for it.
Reporting & data products
Sold as a service, not a file: setup plus a monthly engagement. You get a maintained decision system with commentary — what changed, and what we'd do next.
Ad-spend dashboards
- Spend, leads, cost per lead, revenue, and ROAS in one executive view
- Budget pacing — planned vs. actual, projected month-end, overspend alerts
- Channel → campaign → ad drill-down, Meta vs. Google side by side
- Platform-reported conversions shown separately from confirmed sales — always
- Scheduled report your team actually reads, plus CSV export
In the lab Demo build in progress — see the Work page.
QR survey systems
- A branded, two-minute mobile survey behind a QR code — table tent, poster, receipt
- Ratings, NPS/CSAT, branching questions, open-text comments
- Results dashboard: score with its full distribution, trend, and location comparison
- Drill from a low score straight to the comment behind it; low-score alerts to a manager
- Manager and executive views; CSV export
In the lab Demo build in progress — see the Work page.
Data & Decision Systems
Answers, not just charts. We build it to capture the data, we run the database and the dashboards, and we tell you the story — what changed, why, and what to do next. We build it, we measure it, we tell you what it means.
This is the layer ordinary web shops can't sell, because it isn't a deliverable — it's an operating practice, led by a data scientist. The ad-spend dashboard and QR survey system above are its proof pieces; every booking system and dashboard we build can carry it too.
Built to measure
Every build ships with a measurement plan: the events worth tracking, clean definitions for each one, and a metric dictionary your whole team can read. The system is designed to capture the data from day one — not retrofitted after the questions start.
Kept true
The studio maintains your database and dashboards as a service: data-quality checks, freshness and anomaly alerts, definitions that don't quietly drift. When a number moves, you can trust it moved — it isn't a broken feed wearing a costume.
Told straight
A monthly Decision Brief: the one-sentence state of the business, what changed and why, and two or three prioritized next actions — reviewed with you on a call, not dropped in an inbox. At the deeper tier, a quarterly strategy review resets the priorities.